StaveReserve
Privacy Policy
Last updated: November 4, 2026
Who we are
StaveReserve (stavereserve.com, including the reservation app at stavereserve.com/app) is operated by StllAi, Inc., 445 Penelope Dr, San Marcos, CA 92069. StaveReserve is a reservation platform; it never sells spirits. Bottles are sold by a licensed retailer. This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. Contact: privacy@stavereserve.com.
StaveReserve is only for adults 21 and older. We do not knowingly collect information from anyone under 21. If you believe someone under 21 has given us information, email us and we will delete it.
What we collect
Information you give us
- Reserve Member signup: first name, email address and ZIP code.
- Account: name, email address, password (stored only as a secure hash), and phone number if you provide it.
- Reservations and purchases: the barrel, bottle quantities, reservation status and your shipping address. Card payments are handled by Stripe. We never see or store your full card number or security code.
- Gifting quotes and orders: your name, company, email, occasion and needed-by date; personalization text; any logo you upload; and, if you send a recipient list, each recipient's name, shipping address, bottle choice and personalized line. Only give us recipient information you are allowed to share.
- Messages to us: anything you include when you email us, including cancellation requests.
- Instagram comments: if you comment on our own Instagram account, we receive the information described in the Instagram comments section below.
Information collected automatically
- Device and usage data: pages visited, links clicked, referring site, approximate location from your IP address, browser and device type.
- Campaign data: marketing tags in the link that brought you here (for example, which email or ad you clicked).
How we use information
- Run reservations: place, capture or release card authorizations; track each barrel's progress to its reserve minimum; and send your licensed-retailer checkout link at bottling.
- Prepare gifting quotes, design proofs and personalized pieces.
- Send account, reservation and order messages, and Reserve Member and release updates. We use GoHighLevel for customer and email records and our email-delivery providers to send messages. Marketing emails include an unsubscribe link.
- Measure how the site and our communications perform, and improve them.
- Measure advertising through the Meta Pixel and Meta Conversions API and show StaveReserve ads, including to people who have visited our site, subject to your privacy choices.
- Read and reply to comments on our own Instagram account as described below.
- Prevent fraud, keep the site secure, and meet legal, tax and payment-network obligations.
Who we share information with
We do not sell your personal information for money. We share information with service providers and other parties only as described below:
| Recipient | What they receive | Why |
|---|---|---|
| Stripe | Payment and reservation details | Card authorizations and payments |
| Licensed retailer (our fulfillment partner, based in Washington, DC) | Name, shipping address, order details | Selling and shipping your bottles, with adult-signature delivery |
| Barrel owner (for current releases, Victory Spirits) | Reservation totals and payment details needed for the release | Bottling and payouts for that barrel |
| Personalization printer | Personalization text, logos, recipient names | Printing gift cards and neck tags |
| GoHighLevel | Contact details, membership and reservation status | Customer records and email communications |
| Resend | Email address and message content | Sending account and order emails |
| Google Analytics 4 | Usage data, device data, cookie identifiers | Site measurement |
| Meta (Facebook and Instagram) | Pages viewed, signups and reservation events, IP address, browser details, Meta cookie identifiers and a scrambled (hashed) account ID | Measuring and showing our ads, subject to your choices |
| Replit and our database and storage providers | Information the site stores | Hosting |
| Authorities or other parties | Information as required | To comply with law, protect rights and safety, or support a merger or sale of the business |
Cookies and similar technologies
We use cookies and similar technologies to remember that you confirmed you are 21 or older, keep you signed in, measure site usage with Google Analytics 4, and measure advertising with the Meta Pixel. You can manage advertising cookies through the “Do Not Sell or Share My Personal Information” choice in our footer or by enabling Global Privacy Control in your browser. Google Analytics can be blocked with Google's opt-out browser add-on.
Advertising and your choices
We use the Meta Pixel and Meta's Conversions API to measure our ads and to show ads to people who have visited our site. Under California law, this may count as “sharing” personal information for cross-context behavioral advertising. You can opt out by using the Do Not Sell or Share My Personal Information link in our footer. We also treat a Global Privacy Control signal as an opt-out. You can adjust ad settings in your Facebook or Instagram account or block cookies in your browser. Google Analytics is used for site measurement.
How long we keep information
- Reserve Member information: until you unsubscribe or ask us to delete it.
- Account information: while your account is open.
- Reservation, payment and order records: as long as tax, accounting and payment-network rules require, generally up to 7 years.
- Gifting files and recipient lists: until your order is complete, plus up to 12 months for reorders and questions, unless you ask us to delete them sooner.
- Instagram comment information: stored on a StaveReserve business computer for 90 days and then deleted.
Your choices and rights
Depending on where you live, including California and other states with privacy laws, you can ask to know what personal information we hold about you and get a copy, correct it, delete it, or opt out of sharing for targeted advertising. See our data deletion instructions or email privacy@stavereserve.com. We may need to confirm your identity first. We will confirm receipt within 10 business days and respond within 45 days. An authorized agent may make a request for you with your written permission. We will not treat you differently for using these rights.
Children
StaveReserve is for adults 21 and older. We do not knowingly collect personal information from anyone under 21. If you believe someone under 21 has given us information, contact us and we will delete it.
Security
We use encrypted connections (HTTPS), hashed passwords and payment processing by Stripe. No system is perfectly secure. If we learn of a breach affecting you, we will notify you as the law requires.
Changes to this policy
We will post changes here and update the last-updated date. If a change is significant, we will also email Reserve Members and account holders.
Instagram comments
StaveReserve, operated by StllAi, Inc., uses an internal tool connected to the Instagram API to read and reply to comments left on our own Instagram account, @stavereserve. When you comment on one of our posts, we receive your Instagram username, an Instagram-scoped user ID, the comment text, and the comment's ID. We use this information only to read and reply to your comment.
This information is stored on a StaveReserve business computer for 90 days and then deleted. We don't sell it, share it with third parties for their own use, or use it for advertising. Replies are drafted with the help of an AI assistant, and a member of our team reviews every reply before it is posted.
To ask us to delete your comment data, follow the instructions at stavereserve.com/data-deletion.
Contact
Questions or privacy requests: privacy@stavereserve.com.